How Jaecoo x Omoda Turned Gym Visits into Sales

Challenge

Turning brand curiosity into qualified sales conversations

Jaecoo x Omoda needed to generate qualified sales enquiries and booked test drives – not just awareness – by placing the brand directly in front of highly relevant, engaged consumers.

The challenge was to create genuine interaction with a new-to-market EV range in an environment where the audience is already motivated, open and physically present. Three Bannatyne gym locations in England were selected as the activation sites.

Activation

Seeing and doing, a layered in-gym experience

By combining high-impact D6 screen creative with live on-site presence, the campaign encouraged both passive awareness and active participation.

On-site experiential presence

Omoda and Jaecoo vehicles showcased across all three Bannatyne sites, with trained brand ambassadors engaging gym members, registering interest and offering accompanied test drives directly from site.

D6 digital screen creative

High-impact D6 screen creative shown across all three gym locations, with messaging focused on incentivising members to book a test drive, reinforcing the on-site presence with repeated visual prompts throughout each visit.

Weekend burst strategy

Three focused weekend bursts across November and December 2025, timed to maximise footfall during peak gym attendance periods and capture members in a relaxed, open mindset.

Key Outcomes

40+ leads, 20+ test drives, in just three weekends

By taking the brand to where the audience already spends time, and pairing digital creative with real human touchpoints, the campaign converted gym visits into genuine sales pipeline.