How Danone GetPRO fuelled health club members’ protein goals
Challenge
Making protein part of the workout conversation for Danone GetPro
Danone wanted to put its GetPRO protein range in front of the exact audience it’s built for: active, performance-focused health club members already thinking about recovery and nutrition.
The campaign needed a face members would recognise and trust, and a physical presence on the health club floor itself, not just on screen.
Activation
D6 and vinyl activation across The Gym Group sites nationwide
- Deployed across every The Gym Group site, with creative built around tennis star Carlos Alcaraz to connect GetPRO to a genuine elite athlete.
- Extended into 50 vinyl wraps across 5 health clubs, putting Alcaraz holding a GetPRO protein yoghurt directly on the health club floor alongside the D6 screens.
- The two-week campaign combined digital and physical formats, giving GetPRO presence throughout the member journey, not just in passing.
Key Outcomes
7.3 million impressions recorded across 2 weeks
36%
Uplift in brand preference
30%
Uplift in brand image
50
Vinyl stickers installed across 5 The Gym Group sites
Campaign Imagery
