How Meta Quest Booted Up Awareness With Game-Changing Recall

Challenge

Turning headset curiosity into measurable brand lift

Meta Quest set out to build awareness and consideration for its latest VR headset range, Meta Quest 3, among a broad UK audience, in a category where familiarity is still relatively low and competition for attention is high.

The challenge was to achieve genuine cut-through with a consumer base that doesn’t typically associate VR with everyday life, and to prove that exposure could meaningfully shift how people think about the brand, not just whether they’d seen it. To achieve this, Meta activated D6 screens across Amped’s our nationwide network, reaching consumers when their headspace is beginning to shift from training to relaxing.

Activation

D6 installation across Amped's key city network

• Deployed 700+ D6 panels across Amped's network, targeting members at high-dwell touchpoints throughout their 70-minute average long gym visit.
• Creative positioned the Meta Quest headset as the perfect way to switch off after a workout, landing at exactly the right moment in a member's fitness routine.
• Campaign messaging aligned Meta Quest's immersive features with gym-goer mindset: stress relief, mental reset and switching off.
• Frequency optimised across members' regular weekly visits, driving sustained recall and purchase consideration among campaign recallers.

Key outcomes

Independent research among 300+ gym goers showed the activation didn’t just get noticed, it changed minds.

Campaign Imagery