How Rail Delivery Group Got Health Club Members Moving This Easter

Challenge

Showing off their railcard offer during the Easter break

Rail Delivery Group wanted to put its Easter railcard offers in front of an active, travel-ready audience over the school holidays. Bannatyne members fit the profile: engaged, mobile and already planning their next trip.

The objective was to land railcard awareness at a moment when families and commuters were already thinking about Easter travel, using a high-attention environment competitors couldn’t reach.

Activation

National D6 panel across Bannatyne sites only

Deployed across every Bannatyne health club, putting Rail Delivery Group's Easter railcard creative in front of members throughout the holiday period.
Creative focused on the railcard offers themselves, giving members a clear, timely reason to act before the discount window closed.
The two-week campaign ran across the Easter break, keeping the offer visible exactly when travel plans were being made.

Key Outcomes