How Rail Delivery Group Kept Health Club Members On Track All Summer

Challenge

Showing off their railcard offer during peak summer months

Rail Delivery Group returned to Amped for summer, running the same railcard proposition across Bannatyne health clubs to reach members during the peak summer travel season.

With the same creative and offer as the Easter burst, the objective was consistency: keep railcard savings visible to the same active audience as summer travel plans took shape.

Activation

National D6 panel across Bannatyne sites only

Deployed across selected Bannatyne health club, repeating the Easter creative to build familiarity with the railcard offer over a much longer summer burst.
Creative stayed focused on the railcard savings, giving members a consistent, recognisable prompt throughout the summer.
The eight-week campaign ran from the start of the school holidays through to late August, well beyond the length of the Easter burst.

Key Outcomes