Home - Amped

Digital Out-of-Home built for accountable performance

Book a call View case studies

Our gym partners

What is Amped?

Amped specialises in health and fitness environments. Spaces defined by focus, intent and self-improvement. When people work out, they are present, engaged and primed for progress. That mindset creates a powerful moment for brands to connect.

Unlike traditional outdoor advertising, Amped places your message directly in the consumer’s eyeline during extended dwell time, averaging 70 minutes per visit. This is not passive exposure. It is sustained, high-attention visibility in a setting where audiences are motivated and receptive.

Every impression is verified using first-party swipe-card data, giving you 100% accountable reach. Campaigns are activated dynamically, ensuring precise delivery, measurable outcomes and real performance impact.

Amped combines high-value environments with verified data to deliver advertising that performs as hard as your audience does.

Real dwell time. Real attention. Real impact.

Verified first party membership data. Not estimated reach.

Built for brands that demand performance.

Why brands choose AMPED

PROVEN PERFORMANCE.

What drives performance?

Compared to cinema, transit, malls and roadside formats, Amped delivers the longest average dwell times in out-of-home. In our environments, audiences stay engaged for extended periods, averaging 70 minutes per visit, creating more opportunities to see & absorb your message.

More time in view leads to higher attention.
Higher attention drives stronger brand recall.

Stronger recall delivers measurable campaign performance.This is not fleeting visibility. It is sustained attention that works harder for your brand.

The growth audience.

Who is Amped reaching?

Sixty-five percent of Amped’s audience is aged 16-34, young professionals in active, lifestyle-driven environments. This is one of the highest concentrations of growth audiences across out-of-home.

They are highly educated, digitally native and brand-aware, with habits and preferences that shape future markets. Amped gives you direct access to the audience brands are built on, at a stage when loyalties are forming and influence is strongest. This is not just reach. It is access to future growth.

Mindset drives performance.

Why does mindset matter?

Exercise is proven to elevate mood, confidence and receptivity, with a measurable uplift in positive mindset during workout. In this state, consumers are more open, more focused and more engaged. Advertising in this environment is not an interruption, it is aligned with the moment.

Amped reaches audiences at a point of motivation and self-improvement, where brand messages land with greater impact. When attention and mindset combine, they drive stronger recall, deeper connection and better campaign performance. This is advertising delivered in the right mindset, at the right moment.

Engineered to DELIVER.

How does Amped deliver measurable performance?

Amped’s premium digital out-of-home network of over 820 HD six-sheet screens reaches more than 1 million members, equating to over 8 million monthly visits.

Every campaign is delivered using 100% first-party swipe-card footfall data, ensuring accurate, observed audience measurement. Impressions are based on real presence, updated weekly and reconciled through our ad serving infrastructure. This end-to-end control provides full accountability at every stage, from planning to reporting.

Amped combines premium environments, verified data and digital precision in one ecosystem. DOOH engineered for measurable impact.

Programmatic, built in.

How can you activate Amped programmatically?

Amped’s inventory is programmatically enabled and accessible via all DSPs and DOOH SSPs. Agencies can transact through private marketplaces (PMP), programmatic guaranteed (PG) or the open exchange, offering complete flexibility in how campaigns are planned and bought. In addition to Amped’s UK 820 screen network, advertisers can access more than 6,000 additional digital screens across Europe through the same programmatic ecosystem, enabling scalable cross-market activation from a single point of access.

Campaigns are delivered through our ad server, enabling dynamic placement and optimisation by day, hour, audience composition and location. CPM optimisation aligns delivery with real-time footfall patterns, improving efficiency and reducing wasted impressions.

This is physical media, planned and optimised with digital precision.

Built for visibility.

Why does Amped deliver consistent visibility?

Amped screens are strategically positioned in direct eyeline, ensuring maximum exposure. Supported by premium commercial hardware and continuous monitoring.

Creative is dynamic. Delivery is controlled. Visibility is consistent and measurable.

This is infrastructure built for brands that demand performance. Where every screen, every placement and every impression is optimised to be seen.

Case studies